BizTerm Definition
Preliminary Prospectus
Full Definition

This is the offering document printed by the company containing a description of the business, discussion of strategy, presentation of historical financial statements, explanation of recent financial results, management and their backgrounds and ownership. The preliminary prospectus has red lettering down the left hand side of the front cover of the prospectus and is called the "red herring." It is the company's principal marketing document. Management, when touring on the road show, is limited to discussing only the information contained in the prospectus.

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