The domain name and website CreditCards.com was sold to Click Success, L.P., of Austin Texas on July 20th for $2.75 million. Not since Business.com sold for a whopping $7.5 million in 1999 or Loans.com for $3 million in 2000 has domain name sales leapt to this lofty level. In fact, the sale of CreditCards.com represents the fifth highest amount ever paid for a domain name. Does this signal a return to the go-go days of the late 90?s when domain names were selling for unprecedented levels? ?NO.? say most experts.

NOT JUST A DOMAIN
ClickSuccess L.P., the buyer, isn?t just getting a valuable domain name. In fact CreditCards.com was also a website developed by Deal Jam LLC, which has developed & sold other notable properties such as Diamond.com and Shop.com. And the business behind the domain & website is reportedly raking in $30,000 to $40,000 in revenue each month.

ClickSuccess L.P. stated in a news release that it intends to grow CreditCards.com to the next level. The website currently offers many brands of credit cards to consumers on a comparative basis along with news articles and an easy online credit card application.

OTHER LARGE SALES
Other premium domain names have recently sold for big bucks too. Casino.com sold last year for $5.5 Million. This sale also included an ongoing business in addition to the very valuable domain name. Men.com sold for $1.3 million in December 2003.

NEW MATH
Does this mean that anyone can spend $30 for a domain name and then turn around and sell it for millions? Hardly: All the premium names have long since been gobbled up by speculators and web developers in the 90?s and for a lot more than just the registration fee. The owner of Men.com bought the name for $15,000 in 1997.

WHAT DOES IT MEAN?
Examine the seller of CreditCards.com, Deal Jam LLC, which is currently buying more premium domain names such as, relationship.com, carbs.com and safety.com. Deal Jam's president Andrew Miller says it identifies a market, purchases a generic domain name, builds a website on that brand name and then sells it to a company who will take it to the next level. Deal Jam?s pending sale of Shop.com is to Altura International of Monterey California whose shareholders include Amazon.com and Bill Gates.

Domain names are purchased for many reasons, but the reasons for their value has always been the same, even during the domain name bubble. Printers.com, currently listed for sale at an undisclosed price, receives over 9000 visitors every month. If each visitor would cost $2 to acquire using Google or Overture ads, then this domain is worth at least $200,000 per year just in minimal advertising revenues.

Sales of domains such as CreditCards.com signal a definite resurgence of values for top-level domain names. With prices increasing and a stronger market for premium domain names what this means is that premium generic domain names are a good investment once again.